Athletic Diplomacy Archives - Page 5 of 19

By politicsofsport

July 16, 2025

Via The Economist, a look at the Democratic Republic of Congo's sponsorship deal with AC Milan: The website of AC Milan, an Italian football club, lists the club’s sponsors. Recently, a new name appeared between [...]

From Football Fields to Classrooms: How FC Barcelona Is Reentering the Political Fray

By politicsofsport

June 5, 2025

Via GZero, a look at how - from football fields to classrooms - FC Barcelona is reentering the political fray: If there’s a mention of FC Barcelona’s youth soccer system, fans of the Blaugrana will think straight to La [...]

Saudi Arabia at the Gold Cup? The Latest in the Kingdom’s Soft Power Campaign

By admin

May 10, 2025

Via The Guardian, a look at how Saudi Arabia’s participation in the Gold Cup isn’t just about football. It’s a calculated strategy rooted in geopolitical maneuvering and influence management. The Gold Cup is merely the [...]

Rwanda Courts Arsenal, Bayern, PSG to Stay Put Despite Congo Conflict

By admin

February 28, 2025

Via Bloomberg, a look at Rwanda's efforts to court European football clubs despite the ongoing Congo conflict: Congo asked football clubs to discard Rwanda sponsorship deals Rwanda plans to expand [...]

Saudi Arabia Planning $5B Basketball Tournament To Rival NBA

By admin

February 12, 2025

Saudi Arabia is taking another swing at global sports. The kingdom’s sovereign wealth fund, Singapore’s government, a Macau casino operator, and other investors are backing a $5 billion global basketball tournament led by [...]

Rwanda Bets on F1 and Sports to Boost Tourism

By admin

December 15, 2024

Via Semafor, a look at Rwanda's bet on Formula 1, and other sports deals to boost tourism: Rwanda is pushing ahead with its bid to be added to the lucrative Formula 1 race calendar as part of a wider drive to double [...]

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