LFC and The Red Way Unite with ORRAA to Help Regenerate Ocean and Coastal Communities
By politicsofsport
Via Liverpool FC, a look at how the LFC and The Red Way are working to help regenerate the ocean and coastal communities:
Liverpool FC and the Ocean Risk and Resilience Action Alliance (ORRAA) have agreed to join forces to highlight the importance of a healthy ocean and raise awareness of the challenges facing coastal communities.
Liverpool is a city with a rich maritime history, and the ocean has long played an important role in its economy, culture and identity.
With the ocean connecting communities across the globe, its long-term health and resilience is an issue that matters not only to the city, but also to LFC’s local and global fan base.
The announcement comes at the start of New York Climate Week, which both organisations are attending, and brings together the worlds of sport, ocean conservation and finance, underpinned by a shared belief that global challenges require collective action.
It forms part of The Red Way, LFC’s award-winning sustainability strategy, which is committed to building a better future for people, planet and communities – and in particular helps shine a spotlight on the least-funded Sustainable Development Goal, Life Below Water.
At the heart of the initiative are the people whose lives and livelihoods depend on a healthy ocean. From Liverpool to coastal communities worldwide, regenerating the ocean means protecting homes, jobs and futures.
Rishi Jain, director of impact at LFC, said: “We’re really excited to collaborate with ORRAA on the next step of our work on ocean health and advocacy.
“Liverpool is obviously a port city with a long-standing connection to the ocean and these efforts appreciate the important role that it plays in our environment, economy, culture and our history.
“It’s vital that we find new ways to engage people around the world, raise awareness and accelerate action to protect it.
“We are looking forward to bringing to life the plans we are developing with ORRAA and the opportunities this agreement creates to inspire positive change.”
ORRAA is the only multi-sector alliance connecting finance and insurance institutions, governments, multilateral organisations, civil society and local partners to help unlock investment in coastal and ocean resilience through nature-based solutions.
Planned activity will include engaging with our supporters, ocean-education initiatives, research and thought-leadership events, bringing together leaders from business, finance and sustainability, and exploring nature-based solutions.
Karen Sack, executive director of ORRAA, said: “Our alliance works from beachfront to boardroom to build the investable solutions that will regenerate nature and build community resilience.
“We back brilliant entrepreneurs in coastal communities and work with some of the largest insurance and finance companies globally.
“We also have seen first-hand the power of football in raising awareness. Just as the ocean unites us all, so does football. Bringing the Liverpool FC boot room into the mix is going to bring extra focus to these stories of innovation, entrepreneurship, resilience and action.”
CATEGORIES
- Accessibility
- Athletic Diplomacy
- Auto Racing
- Baseball
- Basketball
- Black Lives Matter
- Civil Rights
- Climate Change
- Cricket
- Figure Skating
- Football
- Gender, Equity, and Inclusion
- General Category
- Geopolitics
- Golf
- Gun Control and Advocacy
- Gymnastics
- Health Awareness and Equity
- Hockey
- Indigenous Peoples
- Lacrosse
- Mental Health Awareness
- Olympics
- Soccer
- Sportswashing
- Swimming
- Tennis
- Track and Field
ARCHIVE
- September 2026
- August 2026
- July 2026
- June 2026
- May 2026
- April 2026
- March 2026
- February 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
Comments